Taylors of Harrogate redesigns tea offering

07/01/2016 12:26:29

Taylors of Harrogate has re-designed and refreshed its Classics Speciality Tea offering, now comprising 15 variants in both 20 and 100 pack formats.

The packaging, which has been re-designed to give the range consistency and a stronger point of difference, features British cues, premium paper envelopes with a tear opening and an internal aroma barrier to preserve quality and freshness. The new-look packaging also has a matt finish with a coloured gloss band to identify each variant.

Natalie Cross, out of home manager at Taylors of Harrogate, said: “The decision to re-launch our Classics Speciality Tea range was done so with our out of home customers firmly in mind. We wanted to provide an offering that is consistent, looks great and meets their needs.”

www.taylorsoutofhome.co.uk

Written by Nathan Pearce