J2O adds Midnight Amber to portfolio

Served on its own or as part of a range of mocktails and cocktails, J2O Midnight Amber comprises orange, lemon and mandarin fruit juices, blended with a winter spice flavour. 

J2O Midnight Amber will benefit from a £2m investment in a through-the-line campaign, running from October to December, including in-store activity, digital, social media and PR.

Kevin McNair, GB marketing director, Britvic Soft Drinks, comments: “As the UK’s largest juice drink brand, holding a 61% value market share of the on-trade soft drinks category, we’re confident that J2O’s fantasy-world-inspired Midnight Amber blend will capture the spirit of the season and help drive adult soft drinks sales.

www.britvic.co.uk  

• Share
• Print this page