‘Indulgent’ tartelettes help caterers profit this Valentine’s

Chocolate and caramel tartelette
Lemon meringue tartelette
15/01/2019 - 09:44
ARYZTA Food Solutions has launched two tartelettes especially designed for Valentine’s Day (14 February), to help caterers tap into the £43m market.

Inspired by Parisian boulangeries, the two variants include a chocolate and caramel tartelette (all-butter tart case filled with almond frangipane, salted caramel and topped with peaks of chocolate mousse) and a lemon meringue tartelette with a ‘zingy’ lemon filling and toasted meringue.

The pastries are available to foodservice operators now, with one in two Brits (22m) expected to celebrate Valentine’s Day this year.

Paul Maxwell, ARYZTA trade marketing manager, food solutions, commented: “From a trade perspective, Valentine’s Day is now viewed as so much more than just a day.

“Insight from Kantar Worldpanel suggests that the occasion is worth an estimated £43m to operators, with love drunk consumers averaging £45 worth of spending per head in the weeks leading up to the day.

“Indulgence is all part of the fun, of course, which is why (ARYZTA) is launching these new tartelettes in time for caterers to profit. They have been lovingly crafted to drive impulse sales in the lead up to Valentine’s Day and beyond.”

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