Délifrance UK introduces filled French Madeleines

20/02/2019 - 06:00
Délifrance UK, has introduced a contemporary filled and shaped range of the classic French Madeleine.

The star-shaped Madeleine Cakes come with a range of flavours, fillings, and toppings.

The sweet cakes are a ‘convenient, easy snack, perfect for hotel, coffee shop and café customers’.

Operators simply thaw and serve.

The new range includes:

  • Plain
  • Chocolate hazelnut filled, with a crispy cocoa puffed grain topping
  • Apricot filled, with a pearl sugar topping
  • Red fruit filled, with a linseed, sunflower seed, quinoa, and chia topping
  • Custard cream filled, with a cocoa-coated sugar topping

Stéphanie Brillouet, marketing director in UK, Northern Europe & North America said: “We know that, at 22% of consumers, indulgence is the main driver for early day purchasers.

“We’ve tried to meet this demand with indulgent, classic fillings including chocolate hazelnut, and trend-forward flavours like red fruits. The UK has always had a taste for continental confectionery, so we’re excited to introduce this contemporary take on a French favourite to the market.”

The range of Madeleine Cakes are available in 24 x 65-80g packs. To find out more visit: http://www.delifrance.com/uk/.

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