Subway partners with Public Health England to drive its 400-600-600 ‘One You’ campaign

In attempt to reduce obesity levels across the UK, PHE’s campaign is designed to help consumers keep track of calories and suggests reducing their intake to 400 kcals for breakfast, 600 for lunch and a further 600 for dinner.

Through the partnership, Subway will “highlight its extensive range of breakfast and lunch options which meet the guidelines for green and amber nutritional traffic lights,” amounting to “around 80% of its entire menu.”

With all restaurant menu boards, Subcard app and the Subway website providing the nutritional value of standard build six-inch subs, the company said it makes it “very easy” to keep track of calories and that 80% of the menu falls under 400 calories for breakfast and 600 calories for lunch when choosing a six-inch sub, salad or flatbread along with a low/ no sugar drink.

Sacha Clark, marketing director of Subway UK and Ireland, said:
“Subway is a category leader in offering healthier on-the-go menu choices. We knew a substantial amount of our menu was already below 600 calories, so it made sense for us to support the One You campaign.

“It’s really important that customers know they have a choice and where to look when they want to make healthier meal choices. Our menu includes an extensive range of six-inch subs, salads and flatbreads, which all fit into the recommended daily calorie intake.

“At Subway, customers have a lot of choice, including our 9-grain wheat bread and salads that guarantee customers get two of their 5-a-day. This is something we know very few high street operators can offer customers.”

Chief nutritionist at PHE Dr Alison Tedstone, added:
“It’s clear that excess calories are driving weight gain for many. Busy lives and too much food mean we’re often eating more food than we realise – especially when we’re grabbing food out and about. This can have a significant impact on our waistlines and our health.

“The 400-600-600 tip can help people make healthier choices when eating and drinking on the go. It’s encouraging to see major high street companies promoting lower calorie options and we hope more will follow suit.”