Tyrrells revamps crisp range

Synonymous with the brand’s quintessentially English personality are the signature black and white photos which will remain on pack. Design tweaks instead focus on greater flavour recognition and a stronger connection with the brand’s personality.

Rolling out from May 2015, the new packs will feature splashes of colour within the nostalgic black and white photos and larger, bolder typeface for instant flavour recognition.

Marketing director of Tyrrells, Jocelyn McNulty says: “Our new design will benefit both retailers and consumers, driving up pack recognition and purchase intent. We saw a significant increase in purchase intent when new packs were researched independently against our existing design and competitors.”

www.tyrrellscrisps.co.uk/
 

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