Sunmagic launches sub-brand Hydra

21/10/2015 - 07:24
Sunmagic, which produces a range of 100% pure fruit juice, smoothies and juice drinks, is launching its first ever sub-brand, called Hydra, which comprises three ranges of drinks targeting different consumer occasions.

The Hydra brand includes Hydra Juice, a range of still juice drinks available in the following flavours: orange, lemon & lime; apple & mango; strawberry & cherry; fruit punch; and raspberry & blueberry.

Hydra Fizz is a fizzy range of juice drinks, available in the following variants: blackcurrant cola; orangez; and applez. Hydra Blast features a sports-cap for easy on-the-go drinking, and comes in the following flavours: amazing apple & blackcurrant; outrageous orange; and awesome apple.

The Hydra ranges all contain 45% fruit juice, and the Hydra Blast and Hydra Fizz ranges also contain spring water. The drinks all count as one of the 5-a-day portions.

All three ranges contain the sweetener stevia. Sunmagic has recently won new listings with Roadchef, SSP, Selecta, Krispy Kreme, the Co-op, Palmer & Harvey, Bestway Group, Hancock's, Dhamecha and 99p Stores.

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