Vimto launches Vim2o flavoured water

19/06/2017 - 07:30
Vimto Soft Drinks is venturing into the flavoured water category for the first time with its exciting new product, Vim2o.

The new flavoured water is available in a 500ml sportscap. This will be followed by a 250ml sportscap variant that’s perfect for lunchboxes later in the year.

Emma Hunt, head of marketing for Vimto Soft Drinks, said: “Water is more popular than ever – it’s the best performing soft drink, currently worth over £1bn and growing at +7.6%. One of the drivers for this is flavoured waters – over 12 million households now buy it and the category is growing at twice the rate as the soft drinks market, so it makes sense for us to tap into this trend and bring the distinct fruity Vimto taste to water."

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