'Transformational' year at YO! Sushi sees sales figures up

YO! Sushi in Dartford's Bluewater Shopping Centre one of the sites that feature the new branding
22/08/2017 - 09:19
High street restaurant chain YO! Sushi has reported that its like-for-like sales were up 5.5% on average for the last four quarters after a year of transition for the business.

During a year of a brand 'review and refresh', and several senior managerial appointments, the company’s total sales for 2016 were £88.4 million, up 6% from the previous year.

The Japanese cuisine specialist, which was acquired by Mayfair Equity Partners in November 2015, reported EBITDA figures of £10.8m, which company chief executive Robin Rowland put down to the changes and store openings.

Rowland said: “Financial year 2016 was transformational for YO! Following a full strategic review with our new owners, Mayfair, we’ve reset the business to best position it for long term future growth.

“This has been reflected in 5.5%+ like-for-like sales growth for the last 12 consecutive months.

“We now have the people and product to take the business forward, and 2017 will be about taking advantage of the significant opportunities that now exist for the brand.”

The new managerial appointments included a UK operations director and people director, while the four period openings were in Bournemouth, Harrogate, Newcastle and Chelmsford.

Rowland added that investment in IT systems, the strengthening of the company’s relationships with markets outside the UK and the reformatting of the YO!TOGO grab & go and delivery offer, has resulted in a “significant increase in sales.”

YO! have opened four further restaurants this year taking the firm's UK restaurant number to 76, launched a pop up at BOXPARK Croydon and made further senior appointments with a new chief financial officer and new marketing officer.

Openings in New York and four new international franchised sites in Paris and Sydney airports have taken the total global estate to 93 sites.

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