Tortilla targets food-to-go market with smaller restaurant opening

17/11/2017 - 10:45
Mexican-inspired restaurant chain, Tortilla, is targeting customers on-the-go with its new, downsized restaurant in Putney, south London.

Tortilla Putney, the burrito and taco specialist’s 35th restaurant in the UK, will open to the public on 25 November.

The new, 20-cover restaurant is 700 sq ft. in size, half the size of the chain’s usual outlets, but is keeping the same menu.

The opening is part of a wider group project based around the food-to-go market called ‘Tortilla 80’, named so because all restaurants opened as part of the concept will be less than 800 sq ft. in size.

Tortilla managing director, Richard Morris, says the concept will be a hugely innovative step forward for the business.

“With the increasing demand on sites, higher rents, rates and lack of availability in high street locations, the 'Tortilla 800' concept means we can compete for sites previously not on our radar.

“The model allows us to set up in smaller residential, or office-based areas with lower costs, and still deliver the required sales due to a higher percentage of take-away and delivery.

“We have some seating so we will still offer the same cool, interiors associated with the brand, just in a smaller environment.”

This is the third store opening for Tortilla this year, following on from launches in Kingston in May and Dalston in September.

Twenty-one of the company’s restaurants are located in London with the rest spread out across England, Scotland and Wales.

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