Tap into Easter with Otis' new ‘cracked egg’ muffin

21/02/2019 - 06:00
American bakery company Otis Spunkmeyer has created a ‘cracked egg muffin’ to help caterers ‘boost’ Easter sales.

Made up of a chocolate chip muffin filled with vanilla cream and topped with a white chocolate cream ‘cracked egg’ decoration, the sweet treat is sold frozen in cases of 28.

Claiming Easter is one of the biggest seasonal events of the year, Otis Spunkmeyer said caterers have a “cracking opportunity” to extend their Easter-themed offering and increase profits its new ‘cracked egg’ muffin.

Paul Maxwell, trade marketing manager at parent company ARYZTA Food Solutions, said: “The new Otis cracked egg muffin is the perfect indulgent treat for caterers to feature on menus in the run up to Easter.

“Consumers looking for something a little special versus traditional Easter bakery items, such as hot cross buns, will doubtless fall ‘egg-over-heels’ for the new muffin.”

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