Survey stresses potential of live sport to pub business

12/10/2017 - 07:00
Research has been carried out on the financial benefits for pubs from showing live sports on their premises.

The study, conducted by MatchPint and Sky, found that 99% of sports fans said they would return to the same pub having watched live sport there.

Of those polled, 94% said that they prefer the atmosphere of their local pub for watching sport.

"The research shows what we've felt for a long time," says Dominic Collingwood, co-Founder of MatchPint. "Sport is the ultimate form of theatre - exhilarating, exasperating, and unpredictable.

“As the heart of local community, the pub is the ultimate place to take that all in, so it's no surprise to hear that almost everyone that watches sport in the pub and feels the emotion of watching their team, will come back again and again."

David Rey, managing director of Sky Business, added: “These latest stats confirm that live sport continues to play a huge part in driving footfall for many pubs.”

Data from a Vianet study this summer, revealed that beer sales increased "significantly" in pubs which opened early to show the deciding rugby match of the British & Irish Lions tour.

MatchPint is a sports marketing agency while TV company, Sky, pays over £4 billion for the rights to broadcast Premier League football on its Sky Sports channels.

Sky Sports is only available to licensed premises in the UK via a commercial viewing agreement from Sky Business. Licensees that show Sky broadcasts without a commercial viewing agreement risk being imposed with a fine.

MatchPint and Sky have released the below YouTube video to encourage sports fans to visit their pub to watch football.

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