Subway targets south coast expansion

14/11/2017 - 07:00
Subway is planning on expanding its presence across the south coast of England with the multinational sandwich chain pencilling in new stores across Hampshire, East and West Sussex, and the Isle of Wight.

It is planning on opening 20 new restaurants in total across the region by the end of 2018.

There are currently 109 Subway branches in the area and around 2,500 in the UK and Ireland.

The south coast plans are part of a wider company strategy to reach 3,000 stores by 2020.

Subway’s regional development agent, Mark Bradley (left), has been assigned the task of delivering on the plans.

“The Subway brand has a long-established relationship with the south coast, having opened its first ever store in the UK in Brighton in 1996,” said Bradley.

“That store is still open and operating successfully and, over the years, we have opened over 100 additional new stores.

“Our target for the next 18 months is to add in excess of 20 more stores, creating opportunities for would-be entrepreneurs keen to run their own business, as well as adding over 200 new jobs to the region.”

Bradley has worked in a variety of roles for Subway during his 19 years with the company including as director of operations for the Subway Greater London development team.

As part of that team, he is credited with growing London's store count from three to 221.

Bradley added: “With a population in my region of over 3.5 million, there is still plenty of room to develop the brand. Consumers these days are much savvier; they know what they want and how they want it.

“The challenge for businesses likes ours is to keep evolving to reflect their requirements. This helps to keep the brand fresh and ensures that every day is interesting and rewarding for franchisees and their teams.

“We will be focusing our growth on stand-along units, drive thru and non-traditional locations, such as franchises within hospitals, transport hubs and education establishments, as well as other such complementary locations."

Subway was founded in Connecticut, USA, in 1965 as ‘Pete’s Super Submarines’ and then rebranded in 1968 as Subway.

There are now approximately 45,000 Subway stores spread out across over 100 countries.

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