Seafood restaurant Bonnie Gull begins crowdfunding for new grab-and-go concept

05/12/2017 - 07:00
Bonnie Gull, a seafood specialist with two restaurants in central London, has started a crowdfunding page to help get its new grab-and-go concept off the ground.

The company is currently overfunding after exceeding its target of £200,000 for 11.11% equity. It has received 184 investments so far.

Funds raised will be used to launch the smaller Salt n’ Sauce concept which co-owners Alex Hunter and Danny Clancy aim to rollout across the UK next year.

The pair started the business as a pop up restaurant in Hackney in 2011 before launching their ‘seafood shack’ restaurant in Fitzrovia in 2012 and then in Soho in 2016.

The group prides itself on the quality of its daily fresh British produce and its fish and chips which have been rated in the top ten in the UK by the Times.

A Salt n' Sauce has already been announced for Oxford next year but the company is hoping to use investment to branch out further across the UK and eventually overseas.

The company said: “We believe the brand will have faster success in regional locations where the audience is easier to reach and where the brand can be a dominant force.

“Salt ‘n’ Sauce will look to open in affluent, university towns. Tourism is also a major factor and these towns enjoy a high volume of American and Chinese tourists who come looking for the ultimate British fish and chips.

“Salt ‘n’ Sauce has the potential to be an international brand in cities where the fish and chip concept translates to the local population. We believe it can flourish as a franchise model in English-speaking cities with a connection to the UK such as Singapore, Hong Kong, Dubai, Cape Town and San Francisco.”

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