Peach pubs marks birthday with company rebrand

The new company logo
09/10/2017 - 11:18
Independently-owned pub company, peach, has celebrated its 15th anniversary by undergoing a rebrand which includes a change to its logo and website.

The new logo features the letter P with asparagus, peaches and hops contained within it, designed as such to highlight Peach's ethos of "only serving the good stuff,” according to co-founder Joe Eames.

The website has been redesigned in the aim of trying to offer a better guest experience, with the URL now changed to makinglifepeachy.com, a motto will also features in the new logo.

"It's our fifteenth birthday and time to stop hiding our light under a bushel," said Eames.

" We've created a stylish identity for Peach that sums up what we're all about - a small group of pubs each with an individual feel that share the same Peach DNA of making life peachy for our people, our guests and our suppliers. 

"Our pubs are full of character, on both sides of the bar, and each is different but peachy in its own way. So we felt, with our 15th birthday celebrations taking place this autumn, the time was right to bring our values to the fore and really focus on Peach.

Eames, Hamish Soddart and Lee Cash founded peach in 2002 when the three opened The Rose & Crown in Warwick.

The group's portfolio now consists of 18 pubs across seven counties, alongside one boutique hotel.

"We've added pubs ancient and modern, neighbourhood locals and country destinations, simple bedrooms and a chic boutique hotel in that time and today we are a thriving, £25 million pub business,” added Eames.

 

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