Naked Pressed launches cold pressed juices

Consumers have the choice of 250ml or 600ml formats in bright greens, lively carrot, and bold beets flavours. The formats will cater for on-the-go and home consumption occasions, whether it’s a morning pick-me-up or afternoon refreshment.

Sally Groult, senior innovation manager for Naked Juice commented: “Our brand is all about the latest ingredients, convenience and premium taste, so we’re delighted to be introducing Naked Pressed into the chilled fruit juice category. Naked has also grown phenomenally since its launch in 2007, so we’re confident that Naked pressed will be a hit and inject value into the cold press segment."