McDonald’s ends partnership with IOC

McDonald’s ends partnership with IOC
McDonald's and the IOC have ended their partnership Source: IOC
19/06/2017 - 09:26
McDonald’s and the International Olympic Committee (IOC) and have announced they have mutually agreed to end their Worldwide TOP Partnership with immediate effect.

Timo Lumme, managing director of IOC television and marketing services, said: “In today’s rapidly evolving business landscape, we understand that McDonald’s is looking to focus on different business priorities.

“For these reasons, we have mutually agreed with McDonald’s to part ways. I would like to thank our friends at McDonald’s on behalf of the IOC for the commitment the company has shown to the Olympic Movement over many decades.”

McDonald’s has been a sponsor since 1997 and will continue to be a sponsor of the Olympic Winter Games PyeongChang 2018 with domestic marketing rights in the Republic of Korea only. 

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