McCain Foods launches ‘Simply Potato for Mash’

22/10/2012 - 08:53
McCain Foods has launched Simply Potato for Mash, enabling caterers to deliver a consistently creamy and fluffy mash, in just 15 minutes, with no waste, saving time and money.

McCain Simply Potato for Mash has been launched following extensive research by McCain, among foodservice operators and consumers, which identified a gap in the market for a quick and easy to prepare mash that delivers a quality potato taste and texture on a consistent basis, year round.

Made with quality potato, blanched and frozen, with no additives or preservatives, McCain Simply Potato for Mash meets strict nutrition targets for school caterers. And because it’s unseasoned, it can be customised, helping caterers to deliver a mash to meet customer demand.

Jo Simmons, McCain Foods’ senior brand manager, said: “Great mash is a real favourite with everyone from pupils to patients and people dining out of home but it can also really divide opinion if the texture or consistency is not quite right. It can also be very labour intensive for caterers to prepare using fresh potatoes and almost impossible to deliver to a high-standard on a consistent basis.

“McCain Simply Potato for Mash has performed fantastically in taste and operational trials and will revolutionise the preparation and delivery of mash, saving caterers time, and therefore money, while ensuring happy customers all year round.”

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