Macphie launches vegan cake and muffin mix range

02/11/2018 - 08:40
Macphie has launched a vegan-certified cake and muffin mix range. 

The cake mixes, available in plain and chocolate, can be topped with vegan frosting.

The products have been vegan-certified after an ‘intense’ audit process.

Anna Massie, senior category marketing manager for Macphie, said: 
“Sometimes food trends come and go within months, but other times they create a fundamental change in how we live. 

“Macphie believes that a diet free from animal derivatives is part of a long-term change in society and with over half of the UK population adopting vegan-buying behaviours, it’s vital to understand their needs.  

“So we made the decision to pursue full certification for our vegan product range.

Vegan baking is more complex than it might seem at first, as ingredients derived from animal products are intrinsic to the stability and characteristics of the finished product.

The new vegan mixes are robust and require only the addition of vegetable oil, glycerine and water to the mix for a light and airy plain or chocolate sponge that everyone can enjoy.
It’s the quality without compromise that is the signature of Macphie, delivering a premium bake, with vegan certification.

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