Hungry House relieves Londoners of New Year resolutions by hosting ‘faux gym’ pop-up with takeaways!

02/02/2018 - 07:00
Following news that only 9% of consumers actually achieve their New Year resolutions, food delivery service Hungry House this week (29-30 January) welcomed Londoners at its ‘January Sanctuary’ – a space for people to chill and order takeaways “without judgment.”

While gym selfies, salads and green juices continue to dominate instagram feeds, the Covent Garden “retreat” was split into a living room and faux fitness zone – fully equipped with a life-size gym backdrop, non-functioning running machines and green juices – to throw friends off track and allow consumers to “escape to home-from-home comforts” and unwind without judgment.

Chilling on the sofa in front of their favourite TV, guests were offered a choice of takeaway including: vegan pizza, mixed vegetarian curry with boiled rice, chicken korma and rice, a five meat pizza or chicken chow mein, which cost £20 per two-hour slot.

Chief executive Alice Mrongovius said: “Far from being the best month to try and set new goals, January is the glummest time for people to uproot their routines and eating habits.

“It doesn’t help when everyone else seems to be at the gym or embracing a strange new green juice diet. The ‘January Sanctuary’ is a space for Brits to take time out to be their real selves without judgement – while a cheeky picture taken on-site will convince your friends that ‘new year new you’ is still in full swing.”

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