Hot weather helps cider sales top £1 billion

14/09/2017 - 10:50
Annual cider sales have toped the £1 billion pound mark for the first time since 2014.

Sales of cider rose 5.5% year-on-year to just over £1 billion during the 12 months ending 15 July 2017, according to measurement company Nielsen.

Sales between the middle of May and middle of July, alone, increased 16% year-one-year, significantly helped by the UK’s hot weather between the months.

“This is extremely welcome news for cider manufacturers after what’s been a sustained period of struggle," said Nielsen's Helen Stares.

“However, it also highlights how highly dependent the cider industry is on good weather – essentially it’s been brought back into growth off the back of some near record-breaking temperatures.

"Cider is arguably the most reliant alcohol on good weather in terms of consumer behaviour. Its key to long term and sustainable growth is making itself more attractive to people outside of the barbecue season, as indicated by our preliminary data showing sales dropped off quite notably once the weather worsened from late July.”

Cider brands experiencing particularly strong growth across the year included Thatchers (up 44%), Kopparberg (+21%) and Rekorderlig (+17%). Strongbow remains the biggest in the sector, with 28% market share.

Nielsen also found that British households spent 9% more on  beer between mid-May and mid-July than the same period last year – helping the category to grow 5.0% annually to £3.9 billion.

Beer brands with particularly strong growth across the year included Corona and Coors Light (both up 25%), Budweiser (+18%) and Peroni (+15%). Stella Artois remains the biggest in the sector – accounting for 12.5% market share.

Stares added: “Over half a million’ households bought beer in the early summer of 2017 that didn’t in the equivalent period in 2016. Alongside new customers, sales revenues are up due to a combination of higher prices and shoppers trading up to more premium brands.”

Copyright 2017 EatOut Magazine
Dewberry Redpoint Limited is a company Registered in England and Wales No : 03129594 Registered Office:
John Carpenter House, John Carpenter Street, London EC4Y 0AN, UK, VAT registered, number 586 7988 48.

Design & Development by Eton Digital