Greene King unveils support package to help start-up festivals

Greene King unveils support package to help start-up festivals
15/06/2017 - 09:22
Greene King Pub Partners has unveiled a new support package for licensees, which gives them the chance to host their own festival.

The package offers advice and guidance on creating drinks-themed events for new and existing customers, and how to make the most of outside space during the summer months.

Clive Chesser, managing director of Greene King Pub Partners, said: “We have created the opportunity for our licensees to embrace even more creativity and innovation. This extra support for starting up their very own festivals could help them reach out to even more of their local community and showcase what they have to offer.

“I hope many of our licensees will seize this opportunity and make it their own, with Greene King here to offer advice and support about making the event as special as it can be.

“We need to keep attracting people into our pubs to maximise trading opportunities and festivals can be an ideal way of doing this.

“One of our toolkit’s key messages is these events take a lot of planning but if managed properly can lead to big rewards, bringing more people into the pub while licensees simultaneously prove they’re capable of running high-profile events now and in the future.”

Greene King operates 3,000 pubs, restaurants and hotels across England, Wales and Scotland, of which1,800 are retail pubs, restaurants and hotels, and 1,200 are tenanted, leased and franchised pubs.

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