Ed’s Easy Diner to be given major revamp

19/02/2018 - 09:31
UK restaurant chain Ed’s Easy Diner is set to be given a radical makeover with a new menu, ordering system and interior design.

The American themed casual dining chain, owned by Boparan Restaurant Group (BRG), is introducing a pay at the counter service similar to that used by Nando’s and Five Guys.

The move has been made in a bid to speed up overall service time and give guests "more control over their dining experience".

Additions to the menu will include build-your-own juicy burgers, 24-hour marinated fried chicken, waffles, all day breakfasts and a new range of shakes featuring Lucky Charms and Coco Pops.

Touch screen ‘Liquid Sunshine’ stations are to be installed across all sites offering bottomless soft drinks and hot drinks.

The changes are scheduled to be rolled out across the company’s 29 sites by the end of 2018.

"Over the next few months, we will be launching our new look Ed’s Diners across the UK,” said Tom Crowley, BRG chief executive. "Mains start with an entry price of £5 for our little hamburger and so, no matter if you like your food over-easy, crispy or stacked, you can still count on Ed’s Diner for big flavours, at even keener prices."

BRG purchased the collection of 59 Ed’s Diners in October 2016 for £8.75m when the struggling chain was in adminstration. Over half of the sites were subsequently closed down.

The company, which also owns the Giraffe restaurant group and The Cinnamon Collection, recently announced plans to open 70 plus Slims Chicken sites in the UK after agreeing a partnership with the US fast food group.

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