Eco-friendly Swedish coffee shop coming to London

14/11/2017 - 07:00
An eco-friendly Swedish coffee shop chain with over one hundred sites across Scandinavia will take its first steps into the UK coffee market when it opens a shop in Kensington, London next month.

Wayne’s Coffee markets itself around sustainability and the Swedish concept of ‘Fika’- a national culture of drinking coffee in a relaxed environment usually accompanied with pastries, cookies or pie.

Founded in 1994, the multinational operates 140 coffee shops across Sweden, Norway, Finland, Estonia, Cyrpus and Saudi Arabia

The company has franchised out the brand to Adnan Karim to manage its first UK operation.

“It's pretty simple. If we had it our way, people would choose an organic Fika every day,” said Karim.

“We are promoting smart choices. London, like numerous cities, truly embraces responsibly-sourced, organic produce, which not only delivers great taste, but also benefits the environment. These are our values, which is why we are so excited about introducing Wayne's Coffee to the English capital.

“Our coffee, which is sourced from sustainable farms in Central America, is verified three times over, by the Rainforest Alliance, the Euro Leaf, and the Swedish KRAV label, all of which enforce strict requirements regarding farming. Also watch out for our eco-friendly, biodegradable Christmas cups.

“Our customers are our guests. The priority is to make their visit enjoyable and, as always, we strive to do things better than the day before.

“In addition to a stress-free environment, organic coffee and made-on-the-day baked goods, Londoners can also expect cold-pressed juices and nutritious superfood drinks, all of which are produced in an environmentally friendly way.

“The company is particularly proud of its innovative vegan-friendly supercino lattes, including energy-boosting green matcha & beetroot, coconut, and quirky graviola. This eclectic range is sure to suit the varying tastes of London's food & drink enthusiasts.

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