Digital advancement ‘key’ to record December sales for Yummy Pub Co.

Tim Foster (far left) and Yummy Pub Co. won Best use of Technology at November's Eat Out Awards
11/01/2018 - 09:44
UK operator Yummy Pubs Ltd. has reported record like-for-like sales growth for the month of December with revenues up 14.8% on the previous year.

The six-strong collection of pubs across London, Surrey and Kent experienced a best-ever month of trading for a December to continue its positive end to the year.

Yummy head Tim Foster, who was a double winner at November’s Eat Out Awards, credited an improvement in the business’s electronic pre-orderering system and a bespoke floor plan as key sales drivers.

He said: “The real differences for our December performance were in the detail of the award we won at the Eat Out Awards in reality, our digital use of the platform for pre-bookings, well managed occupancy and floor plans which we bespoke for the Christmas period allowed us to make three of our key sites over-perform significantly.

“I’ve noticed a lot of operators blaming the snow for some of their results, but we experienced exactly the same run rate, the first two/three weeks of Christmas trading were significantly up, the last week running into the next three below our expectations."

For a second year running, Yummy did not add to its estate in 2017. Before that, it was opening one site a year on average.

Foster said that the group’s focus on "the basics and the core of the business" resulted in a period of sustained like-for-like growth for the second half of the year, but cautioned that full year results were most important.

“The December performance is piggy backing off really positive like for likes since August in the business this year we have gradually moved from middle to high single digit growth in August, September to double digit growth in October, November, December, with December being our greatest growth by far.

“That’s all lovely, but most operators will love to tell you turnover is vanity, profit is sanity. We totally agree.

“Yet to see the final December numbers in the management accounts for another couple of weeks as all the payments head out etc, we have made significant gains in our GP margins on both wet and dry by flexing our mis of sales and our reduction in staff labour sits at 6.02% V’s last year, with increased sales.

“We’ve achieved this through labour models, some exceptional forecasting & controls.”

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