Deliveroo launches ‘Pop-ups’ concept for emerging street-food brands

13/03/2018 - 07:00
Food delivery company Deliveroo has launched its ‘Pop-ups’ concept - providing street-food brands the chance to grown and develop their business and become a permanent Deliveroo Editions partner.

Giving four food start-ups a 12-week slot each at Deliveroo Editions sites across the country (including Canary Wharf, Battersea and Dulwich), the initiative hopes to “bring new food experiences to local neighbourhoods and help brands reach new customers.”

The most popular could then be offered a full-time Editions partnership – the delivery-kitchen concept set up by the company last year to “take food to where people are but restaurants aren't.”

Kicking off in Canary Wharf last month (February), Deliveroo welcomed SpiceBox, Vegan Matcha Burger Bar, Kabab and SuBuSake to its east London-based site, where they will operate for 12 weeks.

Founder and chief executive Will Shu said: “Our aim behind Pop-ups is simple - to allow our customers to get amazing street food, delivered.

“It’s awesome that through Editions we will be able to bring people great new choices while helping new brands take the next step in their food journey.

“Starting a business is tough but Deliveroo will be able to help these talented new chefs showcase great food over the 12 weeks they are with us, and hopefully allow some of these fantastic brands to become regular features on our Editions range.”

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