Deliveroo begins new 'Eat More Amazing' ad campaign

22/02/2018 - 07:00
Restaurant delivery service Deliveroo has started a new brand campaign aimed at highlighting the range of food available on its online platform.

The ‘Eat More Amazing’ marketing strategy will show traditional takeaway food alongside the more unconventional dishes available on its app.

OOH, radio, mobile, social, experiential, direct mail and partner marketing will all be included in the campaign’s rollout over the next six months.

Emily Kraftman, head of marketing UKI for Deliveroo, said: “We now have over 15,000 UK partners that span over 80 cuisine types. With Eat More Amazing we wanted to make sure the whole world knows Deliveroo is all about getting your favourite restaurant food delivered when and where you want it.”

Headquarted in London, Deliveroo grew revenue by 611% to £129m in 2016, but the company is yet to report a profit since its formation five years ago.

According to a recent report in the Times, the company is currently considering a £1.5bn stock market float in either London or New York.

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