Cask ale the most ‘financially resilient’ beer according to report

The full report is available to downline online
27/09/2017 - 11:38
Cask ale has been the most resilient beer sector in the last six years with a sales decline of only 5%, according to new research.

The Cask Report 2017-18 says that cask's fall in sales is the lowest in the sector, comparing favourably to a 25% fall in keg sales and an 11% drop in lager.

The report’s author, Sophie Atherton, suggests that signs are that lager drinkers are increasingly migrating into the cask category.

She said: “Cask continues to outperform the total on-trade beer market and accounts for 17% of it.

“It’s a vital asset to pubs because of the value chain associated with cask drinkers - who go to the pub more often, spend more and bring their friends too.”

According to the study, cask ale accounts for 17% of total on-trade beer, 58% of on-trade ale and has an overall market value of £1.7 billion.

Cask ale, also referred to as real ale, is served from a cask without additional nitrogen or carbon dioxide pressure and is currently stocked in 72% of UK pubs.

The report also found that while the number of pubs in the UK has fallen by more than 5,000 to 50,300 since 2010, the number of breweries continues to grow, with 160 new sites counted in 2017.

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