Brakspear to offer couples ‘romantic prizes’ in Pub Love competition

29/01/2018 - 07:00
Pub operator Brakspear is running a ‘Pub Love’ competition in the run up to Valentines Day in which it is giving away prizes to couples in returns for tales of ‘pub passion’.

To take part, customers have to share their story of their ‘pub romance’ by email or social media.

Prizes include a Pinkster G&T for two, a bottle of Laurent Perrier Rosé and hamper containing one of the drinks plus other goodies, all to be enjoyed, or collected from, the pub where they first met.

Brakspear is supplying all its pubs with pink, heart-shaped beer mats to promote the competition, as well as graphics for them to add to their own websites or social media channels.

Emma Sweet, Brakspear marketing manager, said: “People might be finding dates online through websites and apps these days, but in our experience, plenty of lasting relationships still start in the pub.

“We’ve seen love blossom in many of our pubs, on both sides of the bar, and across it.  Several of our tenant couples met while working or drinking together and we’ve heard of lots of customers who first set eyes on their significant other in the pub.

“We thought it would be fun to celebrate pub romances around Valentine’s Day and remind our customers that love affairs can start in their local.

“The ‘Pub Love’ campaign is a great way to drive footfall into our pubs, as all the prizes have to be enjoyed in, or collected from, the pub, and we’re sure that the romantic atmosphere it creates will rekindle a few feelings and encourage couples of all ages and stages of relationship to spend Valentine’s back where it all started - in a Brakspear pub.”

Oxfordshire-based operator Brakspear runs around 125 tenanted and leased pubs alongside an 11-strong managed estate.

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