Amadeus exceeds targets at new Barclaycard Arena in Birmingham

Amadeus, Birmingham Barclaycard Arena, contract caterer, images
The Foundry at Birmingham's Barclaycard Arena
23/12/2014 - 07:26
Contract caterer Amadeus is celebrating its success at the new Barclaycard Arena in Birmingham as it continues to hold the catering contract managing the food and beverage offering at the venue.

At the beginning of the month, the National Indoor Arena in Birmingham officially launched as the Barclaycard Arena following an eighteen-month, £26 million redevelopment.

As part of the redevelopment, Amadeus implemented 48 additional tills to increase service speed and added 300 covers to its hospitality areas to meet demand – totalling 600 covers. Amadeus is reportedly exceeding sales targets based on the opening and following night.

Amadeus is also offering a VIP experience at the venue’s new hospitality restaurants, The Foundry and Quartz. The Foundry offers an exclusive dining experience whereas the Quartz provides a more relaxed pre-show environment.

Managing director of Amadeus, Kevin Watson said: “The Barclaycard Arena is built on providing sensational customer experiences, something that Amadeus prides itself on too. The food and service we offer at the new Arena is of a high standard whether from a fast food kiosk or in the top tier hospitality restaurant.

“We have almost 40 years’ experience catering for the NEC Group’s 4 million visitors and use our knowledge to manage fluctuating visitor numbers, and to ensure we serve as many customers as quickly as possible without compromising on quality. I am delighted with early sales figures and customer feedback, and look forward to building on this success.”

Amadeus is the NEC Group’s retail, conference & banqueting, and hospitality caterer. It looks after four million visitors at over 750 events a year across various venues.

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