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Winning design
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AiP ‘adds value’ to school contract with business branding competition
06/02/2019 - 06:00
School caterer Alliance in Partnership (AiP) challenged GCSE pupils at The Cottesloe School (Leighton Buzzard), to design the new branding for its on-site catering cabin.

Teaching students about marketing and branding, the competition formed part of their GCSE Business Studies course and provided insight into how AiP brands its primary, secondary and sixth form school contracts.

The lesson also taught the 80 16-year-olds how consumers understand logos, slogans and colours, and the importance of market research.

AiP then gave teams a ‘blank canvas’ brief and budget to rebrand the school catering cabin, which then had four weeks to prepare before presenting ‘Dragons’ Den’ style to the panel.

Judges included: AiP business director, Cherie-Anne Hart; operations manager Marje Randall; key client manager Elaine Armstrong; and Mrs Hulland, business manager at Cottesloe School.

The winning design was announced yesterday (5 February) and will be developed into livery to be used across the cabin.

Elaine commented: “All entries in the challenge were of a really high standard and the decision was very difficult.

“The winning group went one step further with their research and presentation, carrying out a survey with retailers in Milton Keynes and then implementing effective marketing by uploading a presentation onto the school’s TV to promote the new cabin offer.

“AiP often gets involved in ‘added value’ events in our school contracts and this was great fun to do.

“The students showed great skill, confidence and thought – it was really impressive.”